B2B Marketing Fundamentals you shouldn’t ignore. Part 2
This post follows part 1 which you can read here. Tips for creating great content Once you’ve defined your purpose and personas (as described in part 1), keep two principles in mind […]
Principle
B2B Marketing Fundamentals you shouldn’t ignore. Part 1
A short guide to building a marketing framework for B2B businesses, covering positioning, content and technology If you are a business leader, the components described in part 1 and part 2 should […]
Clear Core Values
This is the driving force of your business – the soul, the essence, the “why”, the value proposition. It’s also why your customers choose you, not your rivals. We admire companies […]
The Power of Why
This summer’s London B2B Marketing conference was a packed day of interesting and exciting presentations organised into streams: Social, Engagement, Content Marketing, Multichannel Marketing, and Insight. Simon Callaghan Photography One of the most repeated […]
Relevant Valuable Content
Many companies rely on content which becomes outdated, stale or imitated by rivals. We admire companies that continually improve their content, formats and channels which aim to make their prospective […]
Insights from data
Today’s sophisticated marketing tools allow you to measure and test your marketing in detail and generate valuable insights. We admire companies that collect and analyse the right data, then act on the insights gained. They […]