This post follows part 1 which you can read here. Tips for creating great content Once you’ve defined your purpose and personas (as described in part 1), keep two principles in mind […]
A short guide to building a marketing framework for B2B businesses, covering positioning, content and technology If you are a business leader, the components described in part 1 and part 2 should […]
Hubspot provides the best 10 minute tool I’ve seen to help you understand who you’re selling to. It’s bound to trigger thoughts and insights. You can find it here.
This summer’s London B2B Marketing conference was a packed day of interesting and exciting presentations organised into streams: Social, Engagement, Content Marketing, Multichannel Marketing, and Insight. Simon Callaghan Photography One of the most repeated […]